Project work
Establishment of a website for the German optics company Luger Optik. The process included working with an Israeli advertising agency with the website designer who was a cornerstone in the development of the company in Europe and the growth of the group's subsidiaries.
Our strategy
Having worked with various advertising agencies during the development of technology - we knew that there was a need for a professional project manager who would work correctly and methodically. Or Schwartz, the project manager at the time, managed multidisciplinary communication with the aim of turning the site into an international flagship site. With clean programming and adapting the website to German and English, our main strategy in the project worked in the client's favor.
What we learned
Since this is one of the most initial projects developed in the German-American arena by Digital ST, we understood the changing needs of corporations with an emphasis on unique branding and a catalog that enables multi-channel filtering.
About the client
Luger-Optik is a German brand of quality optical equipment, specializing in the production of binoculars, monoculars, sights and scopes (spotting scopes) for outdoor use. The brand's products are characterized by lenses with high-quality slate, durable materials and a stable finish that are designed to combine good performance with durability in various field conditions - for example, hunting, trips, nature observations and other outdoor activities. Luger binoculars provide a bright image with good contrast and offer solutions for both novice users and those looking for higher levels of accuracy and stability.