Project work
Building a website for the expatriate project of the Maccabi Haifa football club. The project included the design and execution of a customized website, with a personal area that included connecting to the fans' club, which advertises benefits for the club's fans in various restaurants and resorts throughout the country. The website included the development of the benefits index with customer authentication in the system, accumulation of points (expatriates) and the realization of benefits through SMS confirmation.
Our strategy
In the project to build the site for the "Golim" project of the Maccabi Haifa football club, the strategy focused on creating a direct and rewarding connection between the club and the fans through a smart and interactive digital platform. The website was designed to be fully customized, with a personal area that allows you to connect to the fan club, accumulate points (“expats”) and redeem benefits at restaurants and resorts throughout the country. Special emphasis was placed on seamless integration of user authentication systems, benefit management and sending SMS confirmations, to ensure a simple and safe user experience. At the same time, the website allows the club to easily control and update the benefits and content, while maintaining a consistent and connected brand experience.
What we learned
From the work on the site to the project "Golim" of the Maccabi Haifa Football Club we learned that establishing a complex digital platform for fans is of great importance for a personalized user experience, information security and operational flexibility. We realized that a personal area that combines logging in, accumulating points and redeeming benefits must be intuitive and simple, in order to maintain a high level of fan engagement. In addition, we learned that implementing user authentication, accumulating points and managing benefits requires careful technological planning and the integration of external systems (such as SMS). The project strengthened the understanding that technology can strengthen the emotional connection between the club and the fans and provide enriching and rewarding experiences over time.
About the client
The Maccabi Haifa football club is one of the leading clubs in Israel, with a wide and loyal fan base, dedicated to the team's activities both on and off the field. The club promotes a personal and interactive connection with the audience, through fan club programs, benefits and implementing digital innovation. The club emphasizes a complete fan experience, which strengthens the emotional connection with the team and gives added value to life outside the field. The new site of the "Golim" project is part of this strategy, and allows fans to enjoy benefits, accumulate points and be an active part of Maccabi Haifa's digital community.