Project work
Establishing a catalog site for the Mitkangan company, which is engaged in marketing products for public playgrounds. The site included the company's product catalog with a gallery of projects in accordance with the colors and branding of the project. The website included compatibility for mobile phones - with options for contacting the customer through a form.
Our strategy
In the project to establish the catalog website for the Mitkangan company, the strategy focused on creating a dynamic platform that presents the company's range of products in a clear, inviting and branded way. The site was designed so that the galleries and catalogs reflect the colors and branding of each project, and allow customers to understand the design and practical possibilities of the products. Emphasis is placed on a simple and intuitive user experience, with full adaptation to mobile and the ability to contact directly through contact forms. The strategy also included providing flexible management tools to the company, to enable updating projects, images and product information independently, while maintaining professional uniformity and consistent branding throughout the site.
What we learned
From working on Mitkangan's catalog website we learned that for the presentation of technical and customized products, such as playground equipment, precise visuals, clarity and a clear hierarchical order are of great importance. We realized that project galleries that are adapted to the project's branding and colors increase the customers' understanding of the potential and application of the products. In addition, we learned that the ability to establish quick and accessible contact through mobile forms improves the user experience and increases the chance of business inquiries. The project emphasized the importance of a flexible content management system, which allows the company to update projects and images independently, while maintaining professional uniformity and consistent branding.
About the client
Mitkangan is a company that specializes in the marketing and production of play products for public gardens, with an emphasis on quality, safety and design adapted to various projects. The company provides customized solutions for kindergartens, parks and community spaces, while combining colors and branding that connect to the nature of the project. Mitkangan emphasizes a comprehensive customer experience – From presenting the product options to professional advice in choosing solutions that fit the specific needs of each customer. The catalog website was built to present the range of products in a clear, interactive and inviting way, and to support direct communication with potential customers.