Project work
Building an image website for Sommer Gallery. The website included building a gallery website for one of the leading galleries in Israel for modern art. On the website you can find the portfolio of works from the gallery with various artists exhibiting and events held at the gallery.
Our strategy
In the project of building the image website for Sommer Gallery, the strategy focused on creating a digital platform that reflects the artistic and prestigious identity of the gallery. The website was designed to present the portfolio of the diverse artists, alongside information on events and exhibitions, in a clear, accessible and inviting manner. The emphasis is on personal visual design that strengthens the brand experience, with a navigation structure that allows visitors to explore the content easily and get an impressive impression of the art. In addition, the strategy included the creation of a flexible content management system, which will allow exhibitions, events and new works to be updated independently, while maintaining professional uniformity and a quality digital experience over time.
What we learned
From the work on the image site for Sommer Gallery we learned that the success of an art site is very important for a browsing experience that balances visual beauty with ease of use. We realized that a clear and orderly display of portfolios and events allows visitors to understand the spirit of the gallery and the wealth of artists it represents. In addition, we learned that the ability of the team to manage and update exhibitions, works and events independently is critical to maintaining the website's relevance and up-to-dateness. The project strengthened the understanding that the digital can be a central window for modern art, which strengthens the brand and strengthens the relationship with the audience.
About the client
Sommer Gallery is one of the leading galleries in Israel in the field of modern art, representing prominent artists and offering a unique and innovative viewing experience. The gallery is engaged in promoting original works, exhibitions and events that connect art with the general public, and gives a platform to contemporary artists in Israel and around the world. Sommer Gallery emphasizes quality, professionalism and a unique identity, and is committed to making art accessible in an accessible and fascinating way. The new site was built to present the portfolios, events and exhibitions, and provide a digital platform that strengthens the brand and allows visitors to experience the art even outside the physical space of the gallery.