Like many areas that have been transformed thanks to the Internet, the insurance industry has also changed beyond recognition. This popularity will be testified first and foremost by the large insurance companies that launch campaigns costing millions of shekels to promote policies via the Internet. For example, the popular pigeon advertisement of "Direct insurance" which according to the Geocartography Institute is the most popular advertisement in Israel in 2015. To this can be added the meteoric rise of the insurance comparison site woby which succeeded in just a short period of time to completely change the way Israelis buy insurance online.
More data, please!
If all this is not enough for you, here are some more data that should not be missed. About 40,000 surfers in Israel search Google for the phrase "Insurance" Every year, and in specific insurance products the volumes are even larger. for example, "car insurance" (150,000 searches per year), "Continuing education fund" (72,000 searches per year), "Foreign travel insurance"to" (72,000), "mortgage insurance" (28,800), health insurance (19,200) and the list goes on.
the internet – A perfect destination for small players in competitive fields
How do these numbers become customers? Very simple. An insurance agency that sets up a high-quality website and takes care of promotion in search engines can reach not bad positions regarding several popular phrases. As a result of this, it enjoys exposure to tens of thousands of surfers who are looking for exactly the services it offers. From here the road to the customer is short and it is enough that about 5% of these thousands will become inquiries to increase the business tens of thousands.
Also, the Internet provides another advantage for small businesses. Unlike the large insurance companies whose advertising budgets are intended for exposure in traditional media (such as radio and television), at Google everyone is equal before the algorithm. The Internet by its very nature allows small and medium players to compete in the field of the big ones. However, for this it is important to properly build a website that is optimized for promotion. It is of course recommended to use professionals who know well the umbrella behind website promotion in a competitive field.
24/7 availability to customers
One of the important advantages of a virtual presence is exposure to potential customers at all hours of the day, all days of the week and from anywhere. A website does not close at 18:00 and is also available to customers who do not live near the business. Availability is an important element for an insurance agency since the geographic location of its customers is not a basic barometer. An insurance agency from Ramat Gan can also contact (in the middle of the night) customers in Kiryat Shmona and even without holding a face-to-face meeting.
Customers also want to shop online
These things correspond with the ever-expanding phenomenon of buying insurance online. If in 2011 the magazine "Calcalist" Advertised that only 5% of Israelis buy insurance online, today the figures are much higher. A website can offer the purchase of insurance products online, shorten processes and increase the volume of sales. The more the website conveys professionalism and reliability, and the more attractive the prices offered there are (and also include "father and mother" in the form of a real insurance agency), so the potential increases accordingly.
It's time to renew
Despite everything we've talked about so far, it's surprising to discover that many insurance agencies in Israel still haven't learned how to make the jump to the internet. Alongside agencies that do not operate a website at all (what?!), there are quite a few outdated websites with incorrect information and a poor user experience (oh, no!).
In light of the clear data we have presented, which are of course only a little that holds the majority, if you have an insurance agency it is time to move forward and improve. If you want, one hour earlier is fine. In order to put things in order, here are some tips that you should know about building a website in the insurance field:
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organic promotion
A website in the insurance field (as in any field) should be properly built for organic promotion and it is important to integrate a marketing campaign in search engines. Insurance is a competitive field and only websites that are built correctly and managed correctly will be able to generate regular customers for their owners.
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Responsiveness
Almost all of us surf the Internet through cellular devices and smart phones, and there is no need to say much about the importance of building a responsive website. That is, a site that shows excellent visibility even on non-computer end devices "ordinary".
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Stable web hosting
Website hosting is a barometer for the success of a website and it is the one that allows you to guard against malicious hacks or unexpected crashes. Storage also has an effect on the site's activity in terms of speed, availability and promotion in Google.
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Quality content
Customers who are interested in insurance like to read professional information and it is important to provide surfers with quality and up-to-date content. Especially in an industry like insurance that is constantly renewing and upgrading. Quality content is an important tool for increasing the conversion rate on the site and for promotion in search engines.
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Friendly content management system
An insurance website is a dynamic website that is updated in terms of prices, promotions, regulation, policies and the like. The site should provide its owners with an effective and friendly content management system even the day after the first content entry.