Can't get into the Google keyword tool that you used to work with until today in order to do keyword research to promote your business on the Internet? Don't worry, the tool as a whole has been replaced with a more optimal tool for the user.
Until today, Google's keyword tool was designed to help website owners and professional website promoters build keyword research and check the level of competition of potential phrases for promotion, today the tool also contributes to building advertising campaigns using Google Ad-words and allows you to plan suitable keywords for your advertising campaign while receiving price offers and an adjusted budget for managing your business's marketing campaign.
What is on offer for the user of Google's new keyword tool?
With Google's new keyword tool, the user will be able to get a complete indication of old statistical data such as the average number of monthly searches for the requested phrase, relevant searches that match the value of the relevant phrase for you, searches by location and language and the level of competition, and of course benefit from a variety of additional changes such as the movement of surfers searching for the requested phrase in the last 12 months in order to get an indication of when the entry was more in demand among the public your destination
For users who wish to open Internet marketing campaign In order to promote the business through a tailored advertising campaign and to receive an indication of the amount of the budget required to meet the goals and marketing objectives, the tool offers receiving an average price quote for each expression that you wish to market and tracking the amount of clicks on an average monthly basis for each expression. The amount of the budget is affected by the amount of businesses that advertise in the same location and language as your phrase, which indicates higher competitiveness and an adjusted budget.
How do you access Google's keyword planning tool?
Many people who are interested in conducting keyword research or launching an advertising campaign and using a keyword planning tool in order to get an indication of suitable values do not know how to access the new tool, in this guide we will detail exactly the steps required to work comfortably and efficiently with the tool.
- 1. By typing "Google Keyword Tool" In the search engine we are directed to the page Explanation about the keyword tool From Google itself, from where we will receive detailed and up-to-date information about the new tool and the circumstances of downloading the old tool.
- 2. From there we will enter the following link https://adwords.google.co.il In order to direct us to the Google Ad-Words account, where we will create an account and start managing our marketing campaign.
- 3. In the link we entered, a first marketing campaign will be launched. On the main page of the campaign, we will see our advertisements and the amount of the budget invested for each advertisement. We will check the status of the ad, whether it is active, stopped or deleted. Also, this is the place to track the amount of clicks for your ad and get an indication whether you are targeting a maximum target audience or are required to make changes to your advertising campaign in order to meet your marketing goals.
- 4. In order to work with the keyword tool, we will enter Tools and Analysis > Keyword Planner. On the page that will be shown to us now, we will choose the first option "Search for a new keyword and ad group ideas” and will be directed immediately to the keyword search page. In the first line we will fill in the keyword or keywords (separated by a comma) that we wish to check, in the second line we will type the address of our landing page or website in order to receive information about the type of surfer traffic received and additional statistical data. You can choose which target audience to address by setting language and location.
- 5. After typing the requested keywords, a web page will open displaying the requested keywords and other relevant values in combination with the amount of monthly searches, the average number of searches in the last 12 months, the level of competition and more. You can print the web page with all the data displayed for reference at any time when you are not in front of the campaign.
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More convenient, efficient and professional management of your advertising campaign
Google's new keyword tool offers you a more professional management of your marketing campaign and includes in one place all the tools and services required to build a successful advertising campaign.
Starting from comprehensive keyword research and checking the level of competition to managing and monitoring campaigns, formulating advertising ads and using keywords in the ads themselves for maximum efficiency.