If you own a business, you probably already know that your employees make short (and long) forays into Facebook during work. By the way, this is a phenomenon that does not only characterize the Israeli public, and according to a survey conducted on the subject in North America, it was found that about 40% of employers fear that browsing Facebook at work is a major factor in harming productivity. Indeed, it's no wonder that one out of five American employers block access to Facebook and it's hard to argue with the data:
Now, a new move by the world's largest social network is about to officially bring Facebook into your office. The first reports of this appeared On the technology website Tech Crunch in June 2015, and received "validity modifier" On November 17 in the American financial magazine Financial Times. According to various Facebook sources, the company is going to change everything we know about the relationship between social media and work. An innovative site from the creator of Mark Zuckerberg, Facebook at Work, is the one behind the news.
A pilot at the beginning of the civil year?
The reports in the economic and technological magazines say that Facebook at Work will be the same as the familiar Facebook platform, but instead of focusing on the social-personal issue, Facebook at Work should aim directly at the business sector. For example, by being a social platform for creating business relationships and collaborations, transferring documents between different parties in the organization, working together on documents and files,'Slow down among the workers and more.
Indeed, you are absolutely right, it is a struggle that Facebook announces on the well-known business social network – LinkedIn. The rumors also tell about advanced technology of cloud services such as Google Drive, One Drive (from Microsoft) or Dropbox. As of today, according to a CNN report, the new website is already in advanced development at the company's offices in London and its pilot phase should be completed towards the beginning of the calendar year. The British Independent newspaper has already announced that the launch of the new social-business platform should be launched in January 2015 (that is, less than two months away).
1.35 billion monthly users, a world of possibilities
The main idea of Facebook at Work is to keep the new service within the current Facebook site, but while completely separating the personal affairs of the employees from their conduct in the workplace. Considering the fact that Facebook currently has over 1.35 billion users worldwide who use it every month, there is no doubt that the communication market as we know it is about to be shaken up. Now, we can only wait to see what day will bring forth.