For me, the biggest problem with most of the trading websites I know is a poor user experience and a lack of basic consideration for the customer in order to save on website development. When there is such a large supply of websites, especially commercial websites, it is difficult for us to find a unique and good commercial website, and precisely because of this we have to get surfers to connect to our website.
10 tips for improving the user experience when building a trading website:
1. Simplicity and minimalism: This is the most basic and most important law.
Don't bother the surfers on your website when registering for the system or when opening a user card or with overly long forms that include details you don't need.
In terms of a successful website, it is a website that my parents will enjoy and will not have to do a PhD to understand what the poet meant or how to make a purchase on the website.
Small tips can change the entire user experience and make surfers come back to the site again. For example, instead of creating more unique usernames, simply perform the identification process according to the surfer's email address.
2. Purchase route: Build a purchase route for surfers when buying a product. Create an approach and a clear route that takes the surfer from page to page while filling in the details. Do not load too many details on each page. Make sure that at the end of each page there is a highlighted reference to continue the process. At each stage we indicated to the surfer which stage he was in and how many additional stages he had to go through. Finish the purchase on the order confirmation page and the thank you page.
3. Support and answering questions: Make it easy for your surfers – Attach a FAQ page. Include answers to questions that surfers are likely to encounter while surfing the site and update this list every time you respond to a new customer.
4. Quality photos: Sometimes a site rises and falls on it. The product images must be clear, as if the customer sees them in reality. A blurry or unclear image can lose you a customer, so it is highly recommended to invest in high-quality images
5. User comments: Israeli surfers love to read reviews and even more to give reviews, therefore it is highly recommended to allow surfers to comment on the products on the site and if you want to increase your head, then let them also rate each and every product. Even if by chance a bad review is received there is no need to rush delete it. the opposite. Try to learn from her to improve. Allow comments that flow traffic to the site and convey fairness and objectivity.
6. Mobile phone compatibility: Browsing on Facebook via mobile is already overtaking browsing via the personal computer and this trend is only getting stronger over time, the amount of transactions on mobile phones is increasing over time and even if you only manage to provide a lighter catalog version of your products for mobile you will be able to double the amount of sales over time...
With all due respect to the iPhone that displays almost every site, the screen size is still quite small and catalog sites should not burden the surfers with unnecessary information that will not lead to a purchase.
7. Subscribe to the newsletter: Treat the newsletter signup box the same way you treat your contact box. Be sure to place it in a prominent place on all the pages on the site and do not burden the surfer with unnecessary fields - it is better to take an email only and not get involved with forms from hell....
Timing is the key word in sales and it could very well be that on the day the surfer requested your site, he only came in to visit and check like any average Israeli.
If you know how to use mailing wisely and do not waste your surfers with unnecessary information or with a high frequency, the chances are that mailing will increase the amount of sales on your site over time.
8. Emphasize security on the site: There is no doubt that the matter of information security is improving day by day and it is much safer to make a purchase on a website than by phone or in the store itself. Most surfers are no longer afraid to issue their credit cards to the computer. However, for those who do, it is advisable to emphasize how secure the site is and that they have nothing to worry about hacking or fraud.
9. Sharing on social networks: The viral module bsocial networks Very suitable for the marketing activity in our tiny country, in a country where everyone is suspicious and doesn't trust anyone, we will trust our friends more, even if they are distant friends of ours on Facebook.
That is why it is recommended to ask the surfer after making a purchase to share his purchase on Facebook, the surfer who is usually happy to share his purchase is your best sales agent.
10. Stable platform: There is no doubt that one of the most important things is to choose the best platform for trading sites.
Today's market offers quite a few platforms for building a trading site, but you should not fall into the trap and go for a ready-made platform that cannot be changed. It is also important that the company that sold you the platform continues to develop it all the time because today's technology is running at a crazy pace and what you bought today is no longer relevant at the end of the year.
Building a winning trading site
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In conclusion.
Invest in your sales site and don't take it for granted if you really want to sell and increase your sales and not just set up another graveyard for online trading.