Developing a network of sites is a very successful technique in terms of organic promotion in search engines (SEO). The idea behind the method is simple (apparently, and only apparently). Alongside your main website, you can set up several satellite websites, which deal in niche areas related to the main occupation. These sites have three main goals:
1. Increasing virtual visibility by contacting surfers from satellite sites as well, and not only from the main site.
2. Creating quality links from satellite sites to the main site (links based on content in a specific field).
3. Creating collaborations with other websites to obtain third party links to the main website.
In order to explain the secret of the magic of satellite websites, let's take as an example a website that deals in the sale of cellular telephones and laboratory services and repairs. The main website of the company naturally presents the various services of the business, and is divided into categories accordingly. In order to strengthen his position in the search engines, the website owner decides to develop a network of websites in the field of cellular communication.
For this purpose, he sets up several websites, each of which deals with a niche area in the cellular world. for example – A website about mobile phones for children, a website dealing with mobile device repairs, a website specializing in comparisons between different mobile devices, a website that reviews the news of the mobile world, and the like. In addition, the owner of the company can launch a personal blog in which he publishes quality content in the field of mobile phones that can appeal to surfers interested in the subject.
From these satellite sites the company owner can perform several operations. It can send relevant links to the main website of the business. Also, it can enable a contact page on the satellite sites that directs interested surfers to it. In addition, and in order to gain external links, he can exchange links from the satellite sites to other sites, in exchange for a link from another site to his main website.
The advantages of the
method Developing a network of websites is an organic promotion technique that enjoys a number of advantages. First, as mentioned above, a successful website network can certainly serve the main website owner in both the short and long term. The links help to promote the main site in the search engines and of course create traffic and inquiries from the satellite sites to the company. It is important to emphasize that these are links that bring to the main site surfers who are part of the potential target audience of the business. in professional language – "Quality surfers".
In addition, successful satellite websites significantly increase virtual visibility for the simple reason that their owner enjoys several opportunities to appear on search engine results.
Not all that glitters is gold – The disadvantages of satellite sites
Similar to any website promotion technique, setting up satellite websites is not a method without its drawbacks. The first main disadvantage is of course the cost of setting up the website network. Satellite websites are indeed "side" websites, but they are still websites for all intents and purposes. Therefore, the cost of their initial establishment can be an expense reaching tens of thousands of shekels. In addition, in order for satellite websites to fulfill their mission faithfully, they must include quality and original content. Also, managing a network of satellite sites obviously requires ongoing operation in terms of regularly entering content, proper handling of surfers who leave inquiries, QA tests and finding occasional faults, and the like.
Moreover, Google's algorithm often tries to track down satellite sites that allegedly display "low-quality links". It is very important to make sure that original and relevant content is presented to surfers on the satellite sites as well.
In conclusion, here are some tips for the success of a website network:
1. Make sure your satellite sites contain quality and original content. Avoid copying, even when it comes to original content that you have published yourself on other sites.
2. Make sure your satellite sites contain enough content pages for the Google search engine to recognize and index them as quality content.
3. Create satellite sites with different IP addresses.
4. Make sure the satellite sites are fully optimized in terms of categories, sub-categories, etc.
5. Create specific contact pages from the satellite sites and make sure to also create a professional about page.
6. Manage an action plan for regular updating of the satellite sites and do not spare yourself a constant analysis of their function on the network.