How To Promote Your Store Yourself

Well, if you're here, you certainly don't promote websites, I'll bet that you're an online store owner who wants to know how to promote his website himself – I'm here to lay out my methodology on SEO and how to do it right in 2020.

 

 

Below are some guidelines that I apply in writing my articles and the professional content for my website:

 

 

A professional website usually consists of source code (Client Side), server code (Server Side) and a database (DateBase). Some of the initial work required toBuilding a website, includes the subject of the code that is shown to the surfer or rather to the Google search engine – He is "the source code" Client Side, or by its Hebrew name "client side".

The source code shown to the surfer and Google sometimes includes a neat writing structure containing tabs and separations to create convenience for programmers, but this is only a cosmetic detail that defines the visual structure.

 

And, this is where the client-side optimization of the site comes into play. The optimization is expressed in the tags added to the code"From defining to Google what are the uses, goals and objectives of each of the elements in the code.

We will give you several simple examples in this regard (so that you can prove your knowledge to the next website promoter you will work with):

At the beginning of the page, we have several definitions that include a description for Google, the source code of the description for Google looks like this:

<meta name="description" content="Description of the current page">

As you can see, the tag is divided into several parts:

In the first part you can find the name "name” which is worth description – In this section we defined that the tag displays the current content as the page description.

In the second part you can find the content tag in which the description for the current page is defined.

 

<img src="img.jpg" alt="Title when hovering over an image" title="Title to Google">

 

 

In the following code, we present an image to the Google search engine and to website surfers. In the first part you can see the SRC tag that symbolizes the address of the image on the server.

In the second part, you can see the alt tag that symbolizes the text that will be displayed to the surfer when he hovers over the image and pauses for a few seconds.

In the third part, you can see the title tag which symbolizes the title describing the image to Google.

As you understand, this is not rocket science, and many promoters exaggerate in complicating the issue for the end customer.

Despite this, it must be taken into account that a thorough review of the code and the planting of all relevant tags, taking into account the structure of the page and the structure of the data arrangement (which also symbolizes a central role here) requires in-depth study and a lot of time. Therefore, although the knowledge required of a promoter is scarce, the work is not easy and requires hours of concentrated work to create Perfect code optimization for search engines.

 

People read the content you write, so it is important not to write only for search engines but for surfers at the top of the list.

Optimizing the article is of course important, but the surfer should be at the forefront of your mind.

 

Something I tend to tell myself a lot lately, just don't do it. You have to find the right combination between quality content written for the surfer and optimization for Google – Also of keywords in the content, both in the titles and in the internal links on the site.

 

Do not upload your article too soon, take the time to write the appropriate text and make sure to give added value to the surfer. There is no substitute for quality in website promotion, so even a quantity of low-quality articles will not make up for a website with little professional and high-quality content.

 

do you have something to say say it People like to hear your opinion as the owner of the site / the professional person in the field you are marketing. From the customer's or surfer's point of view, you are the professional authority in the field and provide them with valuable information from your knowledge and the personal development of your business.

 

Like the previous paragraph, only in reverse. If you have nothing to say to the surfer, just don't extend the text for nothing. For years I see and witness people who write and lengthen text just to make their content longer for search engines – If it doesn't have useful information for the surfer, don't leave him in the dark with a bunch of nonsense designed to attract more attention from the Google robot.

 

There is no doubt that the last few years have been good for the industry Website promotion And it can be seen that more and more promoters understand the irreplaceable importance of content optimization. This part allows you, the website owners, to take control of your website and start performing (through a content management system) actions to promote the website and optimize the content.

Let's start with the most important topic in every article: the headlines.

 

The content titles in each article indicate the importance of the pause for Google using tags marked in the professional code as H – According to the importance of the title, the number after the H changes.

 

For example: a main title of the page that signifies maximum importance will be read <H1> and delimit the title like this:

<h1>Main title of an article</h1>

 

What do you want from the surfer? As an important part of any process, you can find the surfer's motivation for action. If we try to explain it in the simplest way, what is your goal from the website, is it a purchase? Leaving details or looking at the information that your company / business offers. Try to focus the user interface of the site on the reference to action on the site, whether it is through buttons in prominent places that navigate the content to the right place or through smart forms that allow the user to leave details anywhere on the page.

 

The constant debate between links from quality sites and a large amount of sites "less quality" It was the product of a long-term work methodology that was formed in the SEO community.

One of the most common mistakes among new promoters was the creation of anchors (AHREF links) which are not useful to the surfer. This access can easily be prevented by using action-motivating links that promote the surfer to click on them instead of promoting the phrase or keyword in the link.

 

After the website goes live, analyzing the traffic to the website, from the website and within the website is your next goal as new website owners / promoters. You can easily learn a lot of insights about the website through the use of statistical tools, the leading and most popular of which is the well-known Google Analytics.